Technology that allows sending HD signals over coax using RF (Radio Frequency) QAM modulation for creating CATV RF channels.
Consumer based applications that necessitate the use of players, external components, and digital signage are becoming increasingly popular as businesses begin to allocate customizable data into a QAM channel. Hence the new prerogative of HDMI to RF is now inherently a popular go to for internal marketing and signage. The demand of adding menu’s and streaming content from a PC or Blu-Ray is easily handled by devices such as an Encoder Modulator that will allow you to transmit such information on an internal RF network that is being fed by an encoder. Such a popular demand is being met by Thor Fiber with their line of QAM-IP chassis that can easily manipulate the channel mapping of your devices being fed from the HDMI encoder modulator that has an RF output. New engineering concepts have allowed companies like Thor Fiber to map consecutive channels on one RF frequency. In the case that you only have one open QAM frequency available on your TV Channel lineup, you can still put more than one carrier on that frequency. For example these units will allow you to put menu’s on channel 2.1 and the happy hour special on 2.2, this mapping helps alleviate confusion among employees who need to physically walk up to the TV sets and manually change the channel you are trying to locate. Pragmatic applications are generally part of the day to day routine for managers and owners who are reluctant to play with advanced technology. Inherently these modulator’s make switching content a breeze, all you need to do is change the content on your PC software that is streaming the Happy Hour menu. Theoretically most restaurants change their menu’s daily, so why not change the menu on a fixed component like TV instead of using a massive chalk board or white board advertising. Using common software on any PC, once your happy hour specials are completed, the encoder will automatically see the new information streaming off your PC and immediately broadcast that information over your entire RF infrastructure already in place throughout your building. Being progressive in today’s environment is no longer a challenge with unique equipment that aids everyone in projecting a more professional image of themselves on TV’s instead of smaller cut out menu’s that need to be distributed to hospitality employees daily, eliminating the need to print expensive menu additions daily. Save your employees time and your company money by utilizing a thriving technology that lets any owner become a professional media advertiser over their digital signs. You as the owner are now empowered by catchy media advertisement that no longer needs to be a stagnant logo. Using software from Apple or Windows, you can create media slideshows, mini-commercials, short video presentations, and offer your clients a unique view of how you want to portray your business. Flashy short videos of bartenders creating exotic drinks for 30 seconds followed by a 2 minute view of the specials of the day creates a picturesque portrayal of not only your amazing special but also the creation of a cocktail so the consumer already knows what their getting before they get it. Creating content that sells itself takes less pressure off your sales/wait staff that is already slammed with tables because you’re now the cool bar on the block.
The hospitality industry thrives off the marketing and advertising its promoter’s piece together. The simplest way for this industry to welcome guests into the lobby and immediately capture their attention is through their own brand management, this brand must be publicly displayed on TV’s to show the public what their resort, hotel, and restaurant can offer you. The easiest way to do this is to stream this information straight from PC using HDMI to RF modulation that can take that stream and turn it into a separate channel on your TV lineup. Now when your TV’s are set on a particular frequency of your choice, let’s say channel 8, all of your employees know that channel 8 is now your own in-house channel that’s specifically used for a particular brand/dinner-menu/specials/weather/activities. Hospitality locales that use dozens of TV’s would greatly benefit from a 4 Channel encoder modulator that will now allow owner’s to stream their own content on 4 consecutive frequencies. Ideally a bar/restaurant can stream brand marketing, dinner specials, happy hour specials, and special upcoming events digital signage on 4 separate channels all streaming simultaneously to the viewing pleasure of their patrons. In a pragmatic sports bar, you’re generally going to have a litter of TV’s fastened to every wall, overhang, divider, behind-bar, and in some cases even bathrooms, displaying every sporting you can imagine. However not every TV is being utilized to its full potential. Over-abundance of content rarely happens throughout most of the year. So why not utilize some TV’s to sell your business and market yourself in a new way. Visual advertising is by far the most effective way of selling anything, it makes sense because commercial advertisements during the Super Bowl are the most expensive ads in any given year. Why not use a Thor Broadcast encoder that will ensure you make sure your patrons see what they’re supposed to see. Sure your menu shows a fantastic cut of elegant beef with your famous trimmings, but words don’t captivate the mind like vivid images. Your menu shows steak, but in a short marketing campaign put together on basic Apple software will let you show consecutive screen shots of the glorious hunk of meat getting throttled by flaming grill followed by snapshots of a sauté pan cooking off some veggies, now the customer see’s this mind altering video short of your products being made followed by a snapshot of the finished product. Your patron’s now see with their own eyes what they’re missing. Instead of the usual burger, you just upsold that guy to a menu item he hardly glanced over on your black and white menu. Having been an industry employee for nearly a decade, I know once the customer is in the door, the next important asset to your company has to be selling them what they didn’t know they even wanted in the first place. Digital Signage marketing is a mainstay in every major industry, let Thor Engineers consult you on exactly what you need to make your business sell itself in ways you never imagined. It’s as easy as turning on a TV set.
Small businesses are constantly in need of producing quality broadcast marketing commercials dedicated on their own TV’s in-house. Most businesses rely on outdated techniques requiring the use of too many products and services to allocate their own streaming media on dozens of TV’s simultaneously. Generating original content to stream on TV’s with an hour long video is something most people can’t seem to grasp. Without using any sort of external accessories besides a PC, Owners of establishments can easily run an hour long loop of video on their dedicated PC to run HDMI to RF over their existing in-house coax infrastructure. That means a business doesn’t have to do anything but insert their own dedicated channel on their existing RF tuner in the form of their own QAM channel. Here’s a simple example of a Hospitality environment. You just got off the plane in some beachside town, you’re standing in line to check into your hotel minding your own business. Instead of standing around and gossiping about how brutal winter is and how much you’re enjoying the warm weather, as an owner and manager of such a hotel/resort your first and only thought should be ‘how can I make money off the guys that just walked in?’. Well if you have TV’s in your lobby, now that bored new-comer is staring at your amazing dinner menu, then it cuts over to seeing their favorite outdoor activities. Within 5 minutes of that patron’s time he just saw pool happy hour specials, a dinner menu, jet-ski rentals, scuba offerings, and that famous catamaran cruise you offer. By the time that guest checks in, he’s already asking your employee how he can go scuba diving and a make a reservation at your in-house restaurant. The receptionist not only checked in your guest but also booked your client on 3 special events you cater to your guests all because that patron watched your incredible streaming ad you created and digitally send to your TV’s all using HDMI to RF marketing campaigns your sales team developed. People are perceptive and aware, but watching a family enjoy cocktails on a sunset cruise laughing and dancing is a much easier sell on TV than that little cue card off in the corner of your hotel lobby. Using an encoder modulator from Thor Fiber makes captivating video a reality on your very own TV channel aboard your preexisting coaxial infrastructure. Don’t be fooled by companies urging you to rewire and reorganize your technology closet, all you need is a small amount of rack space and a modulator connected to any PC using an HDMI cable, and that’s all folks. You’re now the master of your own in house TV channel(s). It only makes sense to watch video testimonials of happy customers at your resort raving about your events, bars, restaurants on a TV channel that can be accessed anywhere in your resort at any time. Sure you might have some local channels up showing the weather and the local news on some TV’s, but why not show footage of your business as well? People are drawn to visual learning experience that can captivate them much more than some words on a flyer ever will.
Content delivery is the #1 necessary tool used to effective manage your marketing and advertisements. The hottest trends are now closely calculated developments brought to businesses through social media platforms. Customers who regularly use online social media to rate and discuss hospitality ventures through the likes of yelp, facebook, twitter, and Instagram is a closely gauged public reception tool used by the masses. People love your business, they love your products and they love what you stand for. Now you can show your current base of customers in your business exactly what people are talking about and hearing about when they come visit. It’s true not everyone follows social media, but anyone standing in your business watching digital signage across your TV’s will be forced to view personal messages you can screenshot into a book and display digitally across a QAM channel already in your TV channel lineup. Web applications are the driving force behind social media, so why not display raving reviews from your Twitter feed, bolstering comments from Facebook, and especially people taking amazing snapshots on their Instagram of your patrons having the time of their life. Social Media through digital signage is now an exemplary staple at how you connect people in your business through a personal and effective mode of marketing. Inherently people will always to other people more so through social media because it makes your business more personable. Using HDMI to RF transportation to your existing channel lineup is the easiest way to market that personal touch. QAM modulation has never been easier for business owners with new and advanced software already structured into your encoder. Once you setup an encoder in your business and assign your personal channel on any frequency from 30-960 Mhz, you can easily select that tuned channel on any TV in your business. Mentally your brain will process streaming media from a TV much faster than you can from a menu, placard, or flyer. It’s becoming intrinsically necessary to keep the minds of patrons constantly thinking about different offerings, specials and events. So why not take slides of all of the above mentioned and create a unilateral marketing digital display the encompasses people loving your establishment through social media, add pictures of bar drinks, food items, and tie them all together with social remarks about how awesome they were! Whether you’re trying to bring in new customers or refreshing the minds of old ones, people will always dwell on the advice of others. Word of mouth communication is becoming inevitable, through media platforms, now everyone knows about that secret Dinner menu you install on Monday’s or that amazing Mojito you offer on Wednesday’s. Consistently showing your digital signage to patrons over an RF to TV scenario on your own infrastructure is a limitless opportunity to always indulge your clientele on the newest and greatest products your establishment is selling. Customer service is always a top notch priority, now you can curate to their needs on a higher level by bestowing your abilities on screen for everyone to see.
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